Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand - Q3 2021

In the third quarter of 2021, the performance of the top delivered meal kits and specialty foods apps on iOS in New Zealand showed varying trends in downloads, revenue, and active users. Here’s a closer look at how each app fared during this period.

HelloFresh: Meal Kit Delivery saw a notable increase in weekly downloads, peaking at approximately 1.9K in the week of August 23. The app maintained a relatively steady number of weekly active users, with a slight increase from 20.3K at the start of the quarter to a peak of 23.2K in mid-August. Despite the fluctuations, the app ended the quarter with around 22.1K active users.

My Food Bag experienced modest weekly downloads, with numbers generally fluctuating between 177 and 299 throughout the quarter. The highest download week was August 30, with 299 downloads.

Vivino: Buy the Right Wine had a moderate performance in terms of weekly downloads, ranging from 76 to 148. The app’s weekly active users hovered around 500, with minor fluctuations. Revenue for Vivino showed a gradual increase towards the end of the quarter, reaching up to $3 in the week of September 13.

EveryPlate: Cooking Simplified had minimal activity in terms of weekly downloads, with numbers remaining very low, peaking at 19 in the week of July 26.

Freshly - Food Delivery also showed minimal weekly downloads, with a peak of 17 in the week of July 26. The app saw very little change in weekly active users, which were recorded only once at 21.

These insights are based on data from Sensor Tower. For more detailed information and additional insights, visit Sensor Tower’s platform.